Why Strong Brands Matter More Than Features in Product Development
Products change. Brands stay. Strong brands act as filters that guide product decisions, prevent feature sprawl, and help teams build with clarity instead of compromise.
Products change. Brands stay. Strong brands act as filters that guide product decisions, prevent feature sprawl, and help teams build with clarity instead of compromise.
Most product launches fail due to misalignment, not bad products. Haris' guide explains how to align product, marketing, and sales with your go-to-market strategy to avoid wasted effort and launch with momentum.
A strong software product needs a value proposition that clearly answers: who you solve for, what problem you fix, and why you’re different. Without this clarity, teams drift, customers default to price, and momentum stalls in product and go-to-market efforts.
Rešad believes that shipping fast only matters if learning keeps up. In his new article, he shares what happens when feedback is built into the product and how it impacts growth.
Most product launches fail in the gap between deployment and communication. When engineering ships and marketing lags, momentum dies. Adnan's guide shows how aligning dev and go-to-market teams can help you launch with clarity, speed, and trust.
Nordic Angels kicks off 2025 with a focus on community and shared impact, highlighted by the Angel Prize Summit and the opening of Angel House in Stockholm. A strong step forward for the region’s founder and investor ecosystem.
Clear, user-centered documentation is the difference between confused first-time users and confident long-term adopters. Lejla breaks down how to plan, create, and ship launch-ready docs that reduce support load, speed up onboarding, and elevate the entire product experience.
Most founders think their idea is unique until launch day proves otherwise. Haris believes smart competitor analysis is about mapping the real battlefield, spotting gaps users actually care about, and making focused product and GTM moves that win.
HyBird has been recognised as one of the UK’s fastest-growing tech companies, ranking #20 on Deloitte’s Tech Fast 50. A well-deserved milestone for a team shaping the future of Physical AI.
We joined MusicTech Meets Private Capital in Milano, where Faris explored how product building evolved from 2001 to 2025. His message was clear: the gap between idea and prototype has collapsed.
Design alone doesn’t build trust, consistency does. In this article, Amra and Sanjin explore how unified brand systems connect design, UX, and communication, helping digital products feel familiar, reliable, and instantly recognizable across every platform.
Let’s not sugarcoat it: choosing a product development partner is a high-stakes decision. You’re not buying a monthly SaaS license or picking out a new chair for the office. You're betting your startup's survival on someone else's ability to understand your vision,